Unit 8-1.2 - Describe cross-industry ownership in the Creative Media sector

Unit 8-1.2 - Describe cross-industry ownership in the Creative Media sector

The creative and digital media industry has grown significantly over the years, especially with the use of the internet and smartphones that allow the audience to access there favourite newspaper, magazine, radio station, program whenever they like. This technology advance has put a lot more power into the hands of such people as Rupert Murdoch, Richard Desmond, and Silvio Berlusconi (to name a few in particular!) And I feel this has some very worrying consequences. I feel this way because due to the fact these big media moguls owning such vast chunks of the media playground they can play whatever propaganda they fancy to the public, and then recycle this onto many of there various other ventures. This then poses the problem of 'is what I'm reading true anymore? -This should be the question that people are asking themselves but unfortunately this is not the case.

Some examples of cross media ownership could be Rupert Murdoch, who I have only realized on what a giant scale News Corporation controls the media and other ventures that influence public decisions, a few of his ventures include 20th Century Fox, Fox News, Shine Group, Star TV, Sky, BSkyB, AmericanIdol.com, The Sun, The Times, Sunday Times, Wall Street Journal, New York Post. The ventures listed don’t even amount to 5% of what News International own or have a stake in.

Murdoch previously owned News Of The World but after recent events the paper was convicted of a phone hacking scandal, this blew the doors off the whole organization and how it had hacked politicians, heads of police, parents of deceased children and there own personal mobiles, upon other numerous organizations.

Murdoch previously made this statement ‘Our reputation is more important than the last hundred million dollars.’ – I don’t agree with what he’s said here, obviously he must have been cared about the last hundred million dollars as he was greedy and in the end was found out and his corporations name has been smeared, also this man must have been aware these hacking's were taking place. And still he let the reputation of the News Of The World go to dirt, just so his whole corporation was kept away from the falling shares. Selfish!
The scandal also incriminated corrupt police who took bribes, and not to forget Andy Coulson who was the head of communication for the Conservative Party. Andy was still on News Corporations’s payroll and hadn’t declared this at the time of his appointment – would delicate information could this man have seen?


Silvio Berlusconi is also a very powerful man, in a very powerful position. As Italy’s current prime minister and also the founder of company MEDIASET, this man owns a vast empire of television channels including the vast company Endemol. The power that is occupied by this man is crazy – this man could produce such political propaganda through his news platforms, just to benefit his campaign to remain as prime minister. Bunga Bunga Party!

A slightly different cross media ownership would be that of Sony Corporation, despite the fact this company isn’t the product of one man, the list of subsidiaries connected to goes on and on. Here are some ventures owned by Sony and I’m sure you’ll agree on the fact that it’s crazy on what they own.

Here’s some of the big ones Sony Pictures Entertainment, Columbia Pictures, MGM Pictures, MGM Music, MGM Television, United Artists, Sony Music Entertainment, Columbia Records, Syco Music. And a few I’m sure you haven’t heard Sony Energy, Sony Chemicals, Sony Finance, Sony Marketing, and Sony Semiconductor. And again this is just naming a few.
When thinking about the fact Sony Corporation produces all aspects of the entertainment and technology industry therefore selling products by advertising something else. For Example -

• Sony Pictures or Columbia Pictures Produce a film
• Sony Music then use there catalogue on the soundtrack
• Sony Pictures then Distribute the film on through there links with cinemas
• Sony Home Entertainment then produce DVDs, Blue-ray and soundtracks
• Sony Corporation also have a massive control over it’s PR

I mean sure there are public organisations in place (OFCOM, ASA, Press Complaints Commission etc) these bodies are there to make sure that these organizations are doing things legally and by the book. One recent notable occasion is OFCOM having to investigate News Corporation's bid for a controlling stake in BSKYB after the controversy surrounding the phone hacking scandal at News of the World.

Here’s a statement on Ofcom written in a BBC article, it highlights their responsibilities as a governing body of those holding a broadcasting license.
‘Ofcom has a statutory and continuous duty to ensure that any holder of a broadcasting license is fit and proper. It can launch an investigation into this question at any time of its choosing.’

DiVA Video Viral Campaign: Final

Below is the final version of the DIVA Video Viral Campaign that myself and my fellow DIVA Apprentices worked on! Hit me up with your thoughts. HOWEVER - I have been forgotten and therefore look like i've done shit on this piece (however true)

Describe Art and Photography within the Creative Media sector

Unit 8 -1.1 - Describe Art and Photography within the Creative Media sector

The use of art and photography in the creative media industry has grown significantly over the past twenty years, this is mostly down to magazines and the internet particular the use of fashion photography in magazines and other online publications, such as Vogue, Harper’s Bazaar, Elle, and Vanity Fair these are the most widely circulated fashion publications.

Art has also been a massive selling factor in the creative media industry also, with money being made from exhibitions, collectors and also print and online publications.

Photography and Art have a massive impact on the creative media industry; one especially being that without both these media formats, and others such as websites and print based media would be very plain. And I feel that plain media publications wouldn’t help to coax the target audience into purchasing it, as it wouldn't have that originality that sets it apart from other magazines and other online sites. A photograph or piece of art on the front cover of a magazine is something that can put them ahead of their competition in the market where the public have all so many choices.

Both media formats also have a massive impact on film and television with many seeing film and TV as an artistic outlet that wouldn’t be on the scale it is today without art and photography. Both haven’t always gone hand in hand with one another as in the 1880s many saw fashion photography as an ‘impure application of the art form’ however despite this criticism, fashion photography has grown into one of the most recognisable, provocative art forms of all time.

Here are two examples of very strong visual photographs, however they are both seen very highly in the artistic world due to there nature and what they are trying to ‘say’. Both are very different and provoke a different response – but provoking a response definitely makes an interesting photograph.

The thing I personally love about the Art
& Photography industry is the fact people
can view an image or piece of art, and then
Interpret it however they like. This could
Depend on the viewer’s mood, how they’ve been brought up,
and also there Social Backgrounds etc.

David Lachapelle – One of my favourite photographs by Lachapelle. I find the image so bizarre, but at the same time it’s strangely fun and exciting to look at. Many argue that if you can view a photo for five seconds then it’s photograph worthy otherwise it’s viewed in a much weaker way.

Nan Goldin – A very controversial documentary photograph, targeted more at a photography exhibition audience rather than magazine audience. This is down to the nature of the photograph, as I’m sure most the audience would pick up on the fact this relates to the possibility of a domestic abuse victim.

Nan Goldin – Another similar photograph that highlights the abuse within some relationships, this lady is sporting a bruised thigh in the shape of a heart. This portrays the upsetting message of abuse and people who find themselves trapped in a relationship.



Both are also used very widely in journalism, as this is a key part in reporting on news and getting the information out there to the public.
If it wasn’t for photographs within the media, quite a huge chunk of the population wouldn’t be as in touch with the news, as 14% of Americans can’t read!

Photojournalism can also have a way of getting a stronger message across to the public. One iconic image that does so was taken during the Vietnam War and highlighted the plight of these people. This image provoked such outrage, that it caused numerous demonstrations and anti war rallies.

In conclusion I can see both art and photography growing together and continuing there connecting ties. One thing that does cause uncertainty within art and photography is the rate the industry is going where else can their work and views be broadcast?

Unit 5 - Negotiation

Below is my presentation on Negotiation and how to achieve a positive outcome. Enjoy!

Negotiation on Prezi

Also for the negotiation unit, Jemel and myself were given a task. But we were both told separately and had different objectives to succeed. The task involved two fruits, me and Jemel had one each and my objective was to have both fruits on my person by the end of the task. That I managed! As the task started i was very cautious and even after Jemel trusting me with his fruit and me having both, I then wouldn't return the favour despite achieving my preffered outcome.

Below you can check out the video!







Conclusion - After taking part in the task above, I was able to understand how crucial trust is, especially in the workplace. Despite the fact we were doing a negotiation task I tried to play my strategy carefully, but by doing so I managed to ignore what the task was all about and not trust Jemel.

Unit 18.1 - Glossary of Digital Terms

Blog: A blog is a personal website in which you can voice your own opinions, link to other sites, and upload videos and photos etc on a regular basis.

HTML: (HyperText Markup Language) Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages

3G: 3G is a third generation technology, that is present today on most smartphones. This also includes there internet access.

Bluetooth: A low powered mobile radio communication that is used to wirelessly connect mobile and computers (this could involve sharing multimedia content aswell as contact IDs). Has to be within reasonable distance to work however.

Multimedia Messaging Service: Multimedia Messaging Service (abbreviated to MMS mostly) is the way most phones will share media content including video and photo and music. (From personal experience this can be quite an expensive way of sharing content, despite your data plan)

URL: A protocol to access a particular webpage on the internet, you need to use http:// followed by the domain name. Probably one of the most used references in everyday life.

Appropriate Language Conventions for texting a friend:

The way in which I would speak to a friend via text would be quite different to how I would speak to a work colleague, or client of work. A text to a friend would mostly involve abbreviations to save time typing, heres an example.
'Yo, haha that proper made me lol (laugh out loud). What u up 2 2nite? :)"
As you can see this isn't voiced in a professional manner whatsoever.

Appropriate Language Conventions for emailing a colleague:

For the email to a colleague, I would address them by first name or with just a 'hi'. In the example of email below this would be how I would correspond with my MD.

'Hi Alan,

Hope your well.

Was just emailing regarding our conversation earlier, in reference to taking the next steps forward with the post production team for z film.

In your opinion how do you feel we should approach them, So we can close a deal at the earliest convenience.

Look forward to hearing your thoughts!

Best Wishes

Deri Williams'